A specialist advisory firm built to help organizations transform their FP&A, planning and strategic finance capabilities — a strategic collaboration between TechSource GDS and HOFT Academy. We deliver high-impact support to senior executives, finance leaders, governments and private-sector entities seeking measurable, data-driven and future-ready transformation, with deep market knowledge across the UAE, KSA and the wider GCC.
Most organizations across the Middle East still operate with outdated finance models that are heavily transactional, backward-looking and compliance-driven — rather than strategic, predictive and value-focused.
As markets become more volatile, margins tighten and stakeholders demand faster decisions, businesses can no longer rely on basic budgeting and historical reporting.
Organizations with mature FP&A capabilities consistently outperform their peers, because they:
Unlike traditional consulting, audit or accounting firms, we are built exclusively for FP&A, performance management and strategic finance transformation. This is not a side offering. This is our core expertise.
The first and largest dedicated FP&A advisory hub in the Middle East, focused solely on FP&A transformation, performance management, strategic finance, finance technology enablement and value creation.
Founded by Dr. Mohamed ElRouby — Dr. FP&A — one of the world's most recognized FP&A thought leaders and finance transformation experts, with 23+ years across Novartis, Johnson & Johnson, Takeda, Allergan, Pharmanovia and Energizer.
HOFT Academy is the Middle East's leading FP&A education and capability-building institution — named Best Finance Academy in the Middle East (2024), with 6,000+ finance professionals trained across 30+ countries. TechSource GDS is a trusted regional technology and business solutions partner enabling secure, scalable, future-ready operations.
A handpicked team of senior finance and strategy experts from across the Middle East, with real-world CFO and FP&A leadership experience.
We do not deliver theoretical consulting decks. We build practical, implementable solutions grounded in real-world operating experience.
Finance expertise plus technology enablement, automation, AI and advanced analytics, and BI / EPM / CPM implementation support — in one team.
To build world-class FP&A functions that help businesses achieve sustainable, profitable growth — powered by intelligence, technology and global FP&A best practices.
To be the region's most trusted FP&A partner — the name CFOs call first when a finance function needs to move from reactive to strategic.
Former CFOs, Finance Directors and Heads of FP&A — practitioners first, consultants second.
Playbooks refined engagement after engagement, adapted (never copied) to your business model.
We measure success in EBITDA, cash conversion, forecast accuracy and decision speed.
2-week deep-dive across function, talent, data, rhythm.
Design target state: org, cadence, reporting, automation.
We ship with your team — dashboards, models, processes.
Coach, document, handover. You own the engine.